The beauty of detail
OMNIA is a premium suite of double-flush windows and doors – a ground-breaking product developed by VEKA; a leading innovator in PVCu profiles.
The challenge was to successfully introduce OMNIA to a competitive market while ensuring the brand’s messaging and visual identity resonated with diverse audiences, including fabricators, architects, installers, and homeowners.
Fluid was tasked with establishing a distinct tone of voice, creating a compelling look and feel, and delivering a suite of promotional materials—all within a tight deadline. The challenge was to maintain high creative standards while executing the project swiftly.
Our approach began with an in-depth exploration of OMNIA’s brand essence. We developed a brand positioning that highlighted OMNIA’s revolutionary nature, emphasising innovation, progressiveness, and excellence. We crafted a tone of voice that resonated with all target audiences, guided by three core principles: pioneering, adaptable, and bold. These principles informed a messaging matrix that ensured consistency across all communications.
For the creative direction we collaborated closely with VEKA’s technical team to translate OMNIA’s intricate features into a blueprint for the brand. This blueprint became the cornerstone of OMNIA’s branding, woven seamlessly into all brand collateral. The result was a cohesive and impactful visual presence that reinforced the product’s innovative qualities.
“I am delighted with the work Fluid has done for the launch of OMNIA. Their quality and attention to detail were second to none. After a competitive pitch, Fluid was clearly the right decision. They understood what was required and really delivered, capturing the essence of OMNIA and bringing it to life in a compelling way. Our collaboration with Fluid has set a new standard for excellence, and I look forward to continuing our partnership on future projects.”
Jess Cooper | Marketing Director
