Branding
In today’s competitive marketplace, it is essential for organisations to have a strong and recognisable brand that sets them apart from their competitors. A brand is not just a logo or a name; it’s the perception and emotions that people have about your company when they interact with it.
Branding is a strategic approach that defines your company’s values, mission, and unique selling proposition. It helps you connect with your target audience and build a loyal customer base. A well-defined brand strategy can increase brand awareness, customer loyalty, and sales.
At Fluid, we understand the significance of branding and its impact on businesses. We work with our clients to create an effective brand strategy that resonates with your target audience and aligns with their business goals.
We bring together behavioural insight and original creative to deliver distinctive brands with break-through thinking. Starting with a strong brand story we’ll give you brand positioning, proposition, personality, and tone of voice that speaks from the heart, engaging your audience on a deeper level to create long-lasting relationships.
We can help with:
- Branding workshops
- Brand development
- Corporate guidelines
- Identity development
- Strategy
- Tone of voice
- Creative direction
- Image and photography style