An iconic celebration for 90 years of Terry's Chocolate Orange

Since 1932, Terry’s Chocolate Orange has never stopped innovating and growing, launching new formats and flavours to delight loyal fans.

Terry’s Chocolate Orange have been innovating and growing for over 90 years now, and wanted to celebrate their big birthday in style. With the Queen’s Platinum Jubilee 2022’s calendar highlight, Terry’s tapped into the national mood with their own Jubilee promotion.

In-store excitement was high, with many stores displaying POS takeovers at a time where shoppers needed a feeling of togetherness and a reason to celebrate. As part of the Terry’s Orange Jubilee, POS materials in the brand’s iconic blue and orange were given a Jubilee-style twist. 

Across the 6 months for which the promotion ran, there was a weekly Prize Draw for a cash prize of £/€1,932, plus 100 Terry Chocolate Hampers to be won.