At Fluid, we have over 20 years of expertise in seamlessly bridging the gap between local authorities and their communities across the UK. With an unwavering commitment to clarity, cultural sensitivity, and accessibility, we have revolutionised waste and recycling communications, setting new standards.
Crystal clear communication
We believe that communication should be straightforward and devoid of ambiguity. Through years of experience, we have honed the art of crafting crystal clear English, making communications accessible to all. By simplifying complex information, we empower individuals to make informed decisions about recycling, fostering a culture of responsibility and sustainability.
Understanding diversity
One of our standout strengths lies in our understanding of the diverse cultural tapestry that makes up the UK. Recognising the importance of creating communication strategies to resonate with different communities, we navigate the nuances of language barriers effortlessly. By breaking down these walls, we ensure that every resident, regardless of their background, comprehends the intricacies of waste and recycling and what they need to do in their community.
Multifaceted campaign approach
Our comprehensive approach to communications extends across various mediums. From traditional printed leaflets and targeted mail drops to engaging videos, animations, and impactful social media campaigns, we leverage an array of channels to reach different demographics effectively. Out-of-home campaigns, radio ads, and more – our versatility ensures that the message reaches every corner of the community.
Designing for accessibility
Accessibility is not an afterthought for us; it’s an integral part of our design philosophy. From carefully selected fonts and font sizes to strategic colour choices, we ensure that every piece of communication is not only visually appealing but also easily digestible by diverse audiences.
Proven track record
With a rich history spanning two decades, we have been at the forefront of designing and executing successful campaigns throughout the UK. Our portfolio is a testament to our ability to adapt, innovate, and consistently deliver results. Local authorities partnering with us not only benefit from our wealth of experience but also gain a dedicated ally committed to achieving lasting positive change.
