As part of a strategic initiative to support The Royal Free London NHS Foundation Trust during its merger with North Middlesex University Hospital, Fluid were tasked with creating a comprehensive communications campaign that would effectively guide employees through the transition. The merger represented a significant milestone for both organisations, and clear, consistent communication was essential to ensure staff felt informed, engaged, and confident throughout the process.
We developed a suite of dynamic and engaging materials tailored to different communication channels. These included an animation that explained the complexities of the merger in an easy-to-understand format, a printed brochure offering key information and FAQs for staff, and social media animations designed to maintain engagement and provide updates.
We also played a crucial role in maintaining a cohesive visual identity, designing website banners and digital graphics that aligned with the organisations’ branding. These materials were strategically rolled out across both internal and external platforms, ensuring consistency and clarity in the messaging, which helped foster a sense of unity and alignment throughout the merger process. Our goal was to enhance employee understanding and morale, empowering them with the information they needed during this period of change.
