We were engaged by Veolia UK to revisit it’s entire organisational strategy to focus on areas of the business that could generate cost savings or create new income streams. To achieve this, Veolia wanted to encourage all employees to think of innovative ways to put resources and investments together to optimise, evolve and grow the business. As goals were achieved, new targets would be set so the strategy would continually evolve.
Internal staff did not understand how an organisation with so many project strands could be focused on a single outcome. Teams struggled to visualise how their objectives fit in with the wider vision for Veolia.
What Veolia needed was a creative concept that could tie all these elements together in a way that would be understood by everyone from senior managers to junior operatives. Geometry provided us with the seed of an idea which we felt would be a perfect fit for this concept.
The Tangram concept, based on a Chinese puzzle consisting of seven flat shapes which can be arranged in different ways to create geometric shapes, represented how putting the right resources and investments together to create new ways to improve the business has been the perfect creative vehicle for Veolia’s business strategy over several years – constantly evolving to reflect new targets.
All of Veolia’s 15,000 employees now know what the objectives of Project Tangram are. This internal engagement is evident externally, with each advertised role attracting 4x the number of candidates as previously.