Price cuts are often the go-to tactic for grabbing attention, but while they might give sales a short-term bump, they rarely build lasting connections with customers. Worse still, they can erode brand value and squeeze your margins.

That’s where on-pack promotions come in. Smart, strategic, and far more effective in the long run, they offer a powerful way to get products off shelves and into baskets, while strengthening your brand at the same time.

There’s no denying that a discount can drive trial. But there’s a catch (or several):

• They can cheapen your brand. Constant promotions risk sending the message that your product isn’t worth full price.
• They’re short-lived. A sales spike might be nice, but without engagement, you’re unlikely to win repeat purchases.
• They hit your margins. Lower prices mean lower profits. It’s not always a trade-off worth making.
• They spark price wars. When everyone starts slashing prices, especially own-label rivals, it’s hard to come out ahead.

Great on-pack promotions aren’t just stuck on as an afterthought. They need to be well planned and smartly executed. Here’s what we recommend:

We believe that communication should be straightforward and devoid of ambiguity. Through years of experience, we have honed the art of crafting crystal clear English, making communications accessible to all. By simplifying complex information, we empower individuals to make informed decisions about recycling, fostering a culture of responsibility and sustainability.

One of our standout strengths lies in our understanding of the diverse cultural tapestry that makes up the UK. Recognising the importance of creating communication strategies to resonate with different communities, we navigate the nuances of language barriers effortlessly. By breaking down these walls, we ensure that every resident, regardless of their background, comprehends the intricacies of waste and recycling and what they need to do in their community.

Our comprehensive approach to communications extends across various mediums. From traditional printed leaflets and targeted mail drops to engaging videos, animations, and impactful social media campaigns, we leverage an array of channels to reach different demographics effectively. Out-of-home campaigns, radio ads, and more – our versatility ensures that the message reaches every corner of the community.

Running promotions that offer added value alongside your product remain a powerful tool in the marketing arsenal of brands competing for attention in crowded UK supermarkets. These promotions, whether they are communicated added value, retailer POS or online can involve competitions, rewards, or giveaways, help influence purchasing decisions, foster loyalty, and drive engagement.

Recent research highlights that 66% of UK consumers are more likely to choose a brand offering on-pack promotions. This figure climbs to 77% among 25 to 34-year-olds, showcasing their popularity with younger, digitally savvy shoppers. Additionally, 68% of consumers admit they are more likely to stay loyal to a brand that rewards them through these kinds of promotions. In today’s competitive landscape, the stakes are high: understanding what motivates consumers and tailoring prizes accordingly is essential for success.

When SK tes approached us for help with producing their 2023-24 Sustainability Report we knew the importance of delivering a document that ensured complex information was easy to understand for a wide audience. We set about crafting a visually engaging and user-friendly report layout that reflected SK tes’ commitment to sustainable practices while aligning with their brand identity.

To support the content we also commissioned, and art directed, an on-site photoshoot with the client. The resulting imagery showcases the SK tes team and gives an insight into the type of work they undertake.

The final report not only highlighted their sustainability achievements but also provided transparency and valuable insights for stakeholders, reinforcing SK tes’ dedication to responsible business operations.

Office branding goes far beyond simply placing a logo on the wall. It’s about creating a cohesive environment that reflects your company’s values, mission, and culture. A thoughtfully branded office space leaves a lasting impression on visitors, instilling confidence and trust from the moment they walk through the door. For your team, it fosters a sense of pride and belonging, creating a workspace where creativity and collaboration thrive.

At Fluid, we manage the entire process of office wall branding, from initial design conception to decoration and full fit-out. Our multi-skilled team works closely with you to understand your brand’s unique personality and translate that into impactful visuals that resonate. Whether it’s bold, motivational statements, sleek corporate messaging, or vibrant brand elements, we ensure that every detail aligns with your goals and enhances your space.