Recently, Fluid worked with Champs Public Health Collaborative to promote the free NHS Drink Free Days app, helping people across Cheshire and Merseyside take simple steps towards reducing their alcohol intake.
The campaign focused on making behaviour change feel achievable, showing that cutting down does not have to mean giving up completely. Built around the message “Small change. Big difference.”, the creative positioned the app as a practical everyday tool to help users choose drink-free days, track progress and celebrate milestones.
Fluid created a complete campaign toolkit across digital and physical channels, including paid advertising, social assets, animation, posters, partner materials and supporting resources for local organisations.
The six-week campaign delivered strong engagement across Facebook and Google, generating:
- Nearly 591,000 impressions
- More than 12,700 clicks
- Over 160,000 people reached on Facebook
- A 7.68% Google click-through rate
By combining positive messaging with accessible design, the campaign helped make healthier choices feel more manageable and supported partners in encouraging lasting behaviour change across the region.
