Installers make supplier decisions based on more than product specifications. Fitting confidence, technical support, fewer call-backs, time savings and access to marketing resources can all influence their choice. The campaign therefore needed to show how switching to VEKA could improve everyday working life, while engaging both known prospects and new audiences with similar professional profiles.

Fluid researched the installer market and developed three initial creative routes. Following review, VEKA selected Unlock more with VEKA as the central campaign platform.

The concept positioned VEKA as more than a window systems supplier. Messaging including ‘More quality. More confidence. More time.’ and ‘Switch to VEKA and gain more’ demonstrated how choosing VEKA could unlock greater trust, opportunity, visibility and support, job after job.

Alongside the creative platform, we developed the complete digital customer journey. This included three tailored landing pages, an eight-email HubSpot nurture journey, automated workflows, audience segmentation and paid activity across Meta, Google and YouTube.

VEKA’s existing installer data was combined with lookalike and targeted audiences. Meta and YouTube built awareness and consideration, while Google Search reached installers actively researching systems, suppliers and business support.

The campaign gave VEKA one connected platform for installer recruitment, bringing together audience insight, a distinctive creative idea, paid media, tailored landing pages and automated email communications. Rather than relying on one advert or message, the journey created multiple opportunities for installers to understand the VEKA difference and consider switching. It also provided VEKA with the infrastructure, reporting and insight required to nurture interest and improve campaign activity over time.