VEKA supplies high quality, innovative PVCU systems for windows, doors and bi-fold doors to fabricators, specifiers and installers. To raise awareness of the latest technical innovations and product launches, they asked Fluid to create a series of trade campaigns and product brochures.
KNOW
Advertising to the trade doesn’t have to be technical and boring. Because as important as it is to convey the technical details of a product, the advertising still needs to capture the imagination of the target audience if the idea is to stick.
FEEL
We created a series of stylish advertising campaigns that reflected the superior quality of VEKA’s products. This included a bold campaign that used shadows from window frames to bring ideas to life in posters, ads and animations. We also launched key flagship products including a new Spectral range and a Vertical Slider window.
DO
The campaigns created great traction and recall amongst trade customers and regenerated significant interest in VEKA’s core product launches.
