VEKA supplies high quality, innovative PVCU systems for windows, doors and bi-fold doors to fabricators, specifiers and installers. To raise awareness of the latest technical innovations and product launches, they asked Fluid to create a series of trade campaigns and product brochures.
Advertising to the trade doesn’t have to be technical and boring. Because as important as it is to convey the technical details of a product, the advertising still needs to capture the imagination of the target audience if the idea is to stick.
We created a series of stylish advertising campaigns that reflected the superior quality of VEKA’s products. This included a bold campaign that used shadows from window frames to bring ideas to life in posters, ads and animations. We also launched key flagship products including a new Spectral range and a Vertical Slider window.
The campaigns created great traction and recall amongst trade customers and regenerated significant interest in VEKA’s core product launches.