Premier Inn

Internal Training Communications

Premier Inn has a mission to inspire winning teams, develop leadership, and create a ‘no limits to ambition’ environment. So the HR team came to us with an internal communications challenge –  to engage more than 25,000 customer-facing employees and train them to deliver amazing customer service in the Premier Inn way. 


Clear and comprehensive materials were needed for employees, at all levels, to understand the important role that each and everyone plays within the company – all adhering to Premiere Inn’s high standard of service.


An extensive suite of materials needed to be produced – and due to a large internal training conference that was about to take place – these materials needed to be delivered to an extremely tight deadline. We needed to find a simple solution – but one that was both engaging and informative.


At Fluid, we’re forward-thinking experts with a positive attitude.

We were able to immerse ourselves in the task and develop a complete creative concept for a suite of ‘customer wow’ materials – all within the very short time frame. In fact, everything was conceived, printed, bound and delivered in less than two weeks.

Since then, we have gone on to produce a wide range of internal communications and training materials for Premier Inn. These include audio/visual equipment, slides and furniture hire for events, a series of case studies, posters and notepads, and brand guidelines.

Thanks to crystal clear communications, the Premier Inn culture is stronger than ever. Employees consistently report that they enjoy working for the Whitbread Group, which was highlighted by an engagement score of 78% in their annual ‘Your Say’ engagement and enablement survey.

They are also recognised as the eighth ‘Best Big Company to work for’ in the Sunday Times’ prestigious listing of best companies and awarded a ‘Top Employer’ by the Top Employers Institute for the seventh year running.

Client: Premier Inn
Image of Premier Inn brochure and pocket bookFluid swiftly turned round a complex project, delivering well designed, high quality printed materials in record timing. A pleasure to work with.Character illustrations