Newcastle and Stafford Colleges Group : Corporate Communications
Having completed a successful ‘Game Changer’ recruitment campaign for students, Fluid was asked to handle corporate communications for the Newcastle and Stafford Colleges Group (NSCG) in North Staffordshire.
We combined our deep understanding of the two colleges with our wealth of experience in handling corporate communications and reports for a number of other high-profile clients. This enabled to produce an Annual Report and Strategic Plan that reflected the success of the colleges and its fantastic Ofsted rating.
We proved that corporate communications don’t have to be boring. Far from it. Using creative photography, clear typography and a clean visual style, the reports build on the prospectus work we had already created for the colleges, but with a more corporate feel. This created a strong brand look and feel from the basketball courts to the boardroom to inspire everyone who wants to learn more about NSCG.
The new corporate communications have the same fresh approach as our recruitment campaign. They present the colleges in a professional, yet personal way, which has attracted interest from potential stakeholders and students alike.