Veolia : Gillmoss Recycling Discovery Centre

Gillmoss Recycling Discovery Centre is based at Veolia’s Materials Recovery Facility (MRF) in Halton, Merseyside. The centre offers free visits for education, community and uniformed groups to discover the journey of waste and see recycling in action. As the centre’s display boards were cumbersome and past their sell-by date.

Fluid was asked to create a new way to educate to inform visitors.


As around 70% of the centre’s visitors are children, we knew our solution had to be inspirational and easy to understand. One of the best ways to achieve that is through interactive displays that enable people to play with content and bring topics to life. So we commissioned a series of bespoke information panels with updated content that we could tailor to the discovery centre’s story.


We created eight information boards with different interactive elements. These included a ‘spin the wheel’ game to decide whether to reduce, reuse, repair or recycle items. Plus a magnetic game to separate steel food tins from aluminium drinks cans, just like they do at the MRF. To ensure the panels were movable and child friendly, they were mounted on stands with lockable wheels and had rounded corners to prevent injuries.


The new information boards are a big hit with visitors, especially children who really enjoy playing with the interactive elements. Our updated content is full of amazing facts to engage visitors, and the colourful designs feature a larger font that is easier to read. And that means the discovery centre now gets top marks for lessons in recycling.

Client: Veolia