Declaration Gin, a new to market premium spirit based in the UK with global ambitions. The Gin marketplace is highly crowded due to the rise in popularity of the spirit seen over the last 5 years. A strong standout brand creation and representation across various platforms was required to create brand awareness and desire around the UK launch.
With our strong branding knowhow and extensive experience across the BWS sector we researched the marketplace and target audience to uncover just the right niche and positioning to ensure Declaration stood out from the crowd.
We created a Declaration Gin brandbook that defined creative rules, brand ethos, tone of voice and customer personas. We shot on location and in studio to capture product and lifestyle imagery that brought the brand to life. We also created a full social media style suite alongside designing, building and launching a fully transactional Declaration Gin e-commerce website.
A fully aligned product launch plan was created that drove brand awareness and excitement prior to the launch of Declaration Gin. An off-page SEO strategy was adopted that enabled numerous pre-orders with data collection/sign-ups to take place pre-launch and a strong social media following was built. Having one agency to manage an end to end a gift with purchase project allows Declaration Gin cost efficiencies and one point of contact.