CourtCare builds, renovates and maintains squash courts and is a leading provider of timber sports flooring solutions. Using the most innovative products available, they deliver class-leading products and services across the UK, Ireland and Europe. CourtCare asked Fluid to create a new corporate identity and website for them that would strengthen their brand and increase awareness.
KNOW
We’re a ‘can do’ agency and believe that with insight and creativity on your side, you can conquer the world. So we immersed ourselves in the sports market to find a way to make CourtCare stand out from its competitors.
FEEL
Taking our inspiration from squash court with a glass wall, we created a distinctive red ‘C’ graphic with a grey circle denoting a squash ball. This was applied to the company’s letterhead, business cards, compliment slips and vehicle livery to create a cohesive look. We then created wireframes for the website. A crisp white background with grey type creates a professional feel and the corporate red colour was then used to highlight headlines, navigation, and calls to action. The website is customisable and fully content managed in WordPress. There is also a dedicated area for architects where they can download technical specification for the different squash systems.
DO
CourtCare now have a digital presence where they didn’t have one before, something that is sure to have a positive impact on their current reputation – and future success.
