Bringing Chiquita campaigns to life in store and beyond
Chiquita needed reliable production and fulfilment support for two consumer campaigns in Ireland: Likely the Best Snack Ever and Pop by Nature.
The work covered everything from producing point of sale materials for retailers to preparing and delivering campaign prizes directly to winners. Fluid managed the practical detail behind each activation, helping ensure the campaigns were delivered consistently from the shop floor through to the final prize experience.
The challenge was to coordinate different formats, suppliers, quantities and delivery requirements while protecting the quality and consistency of the Chiquita brand.
For the Likely the Best Snack Ever campaign, printed materials needed to work together as complete point of sale packs and arrive ready for distribution. Prize fulfilment also required careful handling, accurate winner data and dependable delivery across Ireland.
The Pop by Nature campaign presented a different fulfilment challenge, with record players requiring secure custom packaging and individual delivery to prize winners.
Using the approved campaign artwork, Fluid managed the production of a complete suite of point of sale materials for the Likely the Best Snack Ever promotion. This included:
- 130 campaign posters
- 260 circular shelf wobblers
- 65 cardboard display toppers
- Kitting and packing for 65 retail display units
Each kit contained two posters, four wobblers, one cardboard topper and a display unit supplied by Chiquita. The finished packs were assembled and delivered to the retail distribution partner in Dublin, ready for use across the Republic of Ireland and Northern Ireland.
The colourful campaign assets promoted the opportunity to win one of 40 Chiquita branded ceramic sets and used posters, display toppers and shelf wobblers to create a consistent presence throughout the retail environment.
Fluid also managed the fulfilment of 40 ceramic sets for the campaign, coordinating delivery directly to winners across Ireland.
For Pop by Nature, we arranged fulfilment for ten record players. Each prize was placed in secure postal packaging, accompanied by printed campaign materials and delivered individually to ten addresses in the Republic of Ireland.
This ensured the customer experience remained considered and consistent beyond the initial promotion.
Both campaigns were delivered smoothly, from point of sale production and retail kitting through to the safe delivery of prizes across Ireland. By managing every stage from approved artwork to final distribution, we helped the campaigns reach retailers and winners efficiently, while maintaining the quality and personality of the Chiquita brand throughout.
