Setting the pace for Ornua’s future growth
Ornua wanted to bring its commercial team together to reflect on progress, align around future priorities and build momentum. With an agenda spanning strategy, performance, innovation and retailer accounts, the challenge was to create a clear narrative that connected every session while building team spirit.
Fluid developed a Formula 1-inspired platform: Transforming for Growth: Setting the Pace for the Future of Dairy. The concept positioned Ornua as a high-performing race team, with every brand, customer team and function contributing to success.
With an agenda spanning strategy, performance, innovation and retailer accounts, the challenge was to connect a wide range of business messages within one clear story. The conference had to communicate a wide range of commercial information while creating a clear, engaging and memorable experience.
We transformed the agenda into a complete race journey, moving delegates from Race Arrival and Formation Lap through to the Final Lap and Podium Moment.
This gave the day a memorable structure, helping attendees connect past performance with current priorities and future ambition. It also gave presenters a shared language centred on performance, precision and collaboration.
The venue was transformed into an immersive motorsport environment, beginning with a fully branded entrance designed to create an immediate sense of arrival.
Inside the conference space, the stage became the Pit Wall, acting as the strategic control centre for the day. Dedicated race team garages brought Kerrygold and Pilgrims Choice to life, while retailer pit-lane zones presented the priorities and opportunities for retailers.
An Innovation Garage created a hands-on space for product discovery, with tasting samples used to introduce new products and future concepts.
Fluid developed the event identity and presentation framework alongside the room layout, branded environments, banners, signage, table centrepieces, props and audience engagement ideas, ensuring every element contributed to one cohesive experience.
To move beyond a traditional, presentation-led conference, we created interactive moments that made the commercial strategy tangible.
At the centre of the morning session was the Ornua Engine, a large-scale installation built piece by piece as each speaker added a component representing their team or function. As the engine came together, it demonstrated how every part of the business contributes to overall performance.
A reveal grid transformed business results and achievements into a game-style audience activity, with delegates responding to higher-or-lower and true-or-false questions using chequered flags. Branded team caps, race-inspired table dressing and a podium photo experience added further energy, creating a sense of identity and belonging throughout the day.
The conference brought Ornua’s commercial team together around one clear story, connecting previous achievements with the priorities ahead.
The Formula 1 theme gave the day pace, personality and teamwork. The interactive format encouraged participation and showed how individual roles contributed to Ornua’s wider commercial engine. More than a themed conference, it was a shared experience that strengthened alignment, created momentum and set the pace for future growth.
